Sunday, 30 November 2014

Friday Box Office: MOCKINGJAY PART 1 Soars Over New Thanksgiving Releases


The 2014 Thanksgiving box office won’t set any
new records, but the complete domination of
Mockingjay – Part 1 will at least prove that
there’s a lot of life left in The Hunger Games
franchise. After opening more than 20% below
Catching Fire last weekend, the penultimate
chapter in the saga of Katniss Everdeen had no
trouble staying ahead of Thanksgiving’s new
releases: The Penguins of Madagascar and
Horrible Bosses 2. Both opened on Wednesday,
though the two films combined didn’t come close
to Mockingjay – Part 1’s $49.7 million estimate
for the first three days of the long holiday
frame. As expected, Katniss cleaned up on Black
Friday with an estimated $24.1 million, or a drop
of 56% from the film’s opening one week ago.
Mockingjay – Part 1 should ring up another $80
million between Wednesday and Sunday, topping
the five-day Thanksgiving hauls of both Harry
Potter and the Deathly Hallows Part 1and The
Twilight Saga: Breaking Dawn Part 2 .
Mockingjay will still trail Catching Fire (not to
mention Frozen ) in terms of all-time Thanksgiving
records, though it still has a chance to claim the
third-highest holiday ever, ahead of Harry Potter
and the Sorcerer’s Stone.
This year’s new releases got off to a slow start.
The Penguins of Madagascar, a spin-off from
DreamWorks Animation’s wildly successful
Madagascar franchise, opened with an estimated
$6.2 million on Wednesday and $3.9 million on
Thanksgiving day. After claiming a reported
$10.5 million yesterday, Penguins is expected to
remain in second place this weekend with just
over $26 million, or $36 million for the five-day
frame.
Thanksgiving is not known for hosting many R-
rated comedies, but Warner Bros. is bravely
bucking that trend with Horrible Bosses 2 this
year. Back in the summer of 2011, Horrible
Bosses was a sleeper hit: opening to $28.3
million on its way to a $117 million domestic
total. The sequel took in just $7.3 million for
Wednesday and Thursday combined, and came in
below holdovers Big Hero 6 and Interstellar on
day one of the three-day holiday weekend. On
this notoriously family-friendly frame, the
comedy is expected to bring in less than $24
million for its first five days.
We’ll have complete box office details tomorrow,
including the expansion of The Theory of
Everything and the platform debut of The
Imitation Game.
Title Friday Total
1. Mockingjay – Part 1 $24,100,000 $192.7
2. Penguins of Madagascar $10,500,000 $20.7
3. Big Hero 6 $7,742,000 $156.1
4. Interstellar $6,600,000 $137.9
5. Horrible Bosses 2 $6,200,000 $13.5

No comments:

Post a Comment